ActiveCampaign

How to Reduce Your ActiveCampaign Subscription Cost

ActiveCampaign provides robust marketing automation solutions, but managing subscription costs is essential. Here are some strategies to help you lower your expenses:

Direct Ways to Reduce Subscription Costs

• Seasonal Discounts: ActiveCampaign occasionally offers seasonal discounts, such as during Black Friday and Cyber Monday. Keep an eye out for these deals to capitalize on significant savings.

Additional Strategies for Cost Reduction

• Optimize User Licenses: Audit user licenses regularly and remove inactive users. Consider adjusting permission sets to grant specific functionalities instead of assigning full licenses for basic needs.
• Adjust Contact Limit: Reduce your ActiveCampaign contact limit to lower costs. Evaluate your current needs and adjust accordingly.
• Downgrade Plan Level: Consider downgrading your ActiveCampaign plan level if you’re not utilizing all the features included in your current plan. Moving to a lower-tier plan can result in cost savings.
• Move to Marketing-Only Plan: If you’re not utilizing sales-related features, consider moving to a marketing-only plan to reduce costs while still accessing essential marketing automation tools.

Data and Process Management

• Data Storage Management: Archive old data and implement data validation rules to prevent unnecessary data entry, which consumes storage space and increases costs.
• Process Automation: Utilize workflow and approval processes to automate manual tasks, reducing the need for additional licenses and improving efficiency.

Negotiation and Renewal

• Negotiate with Support: Reach out to ActiveCampaign support and inquire about potential discounts or special offers. Discuss your usage patterns and historical data to explore opportunities for cost savings.
• Negotiate Renewal Rates: Before your subscription renews, negotiate renewal rates with support. Loyalty and commitment to the platform can sometimes lead to better pricing.