Active Campaign

How to Reduce Your ActiveCampaign Subscription Cost

ActiveCampaign provides robust marketing automation solutions, but managing subscription costs is essential. Here are some strategies to help you lower your expenses:

Direct Ways to Reduce Subscription Costs

• Seasonal Discounts: ActiveCampaign occasionally offers seasonal discounts, such as during Black Friday and Cyber Monday. Keep an eye out for these deals to capitalize on significant savings.

Additional Strategies for Cost Reduction

• Optimize User Licenses: Audit user licenses regularly and remove inactive users. Consider adjusting permission sets to grant specific functionalities instead of assigning full licenses for basic needs.
• Adjust Contact Limit: Reduce your ActiveCampaign contact limit to lower costs. Evaluate your current needs and adjust accordingly.
• Downgrade Plan Level: Consider downgrading your ActiveCampaign plan level if you’re not utilizing all the features included in your current plan. Moving to a lower-tier plan can result in cost savings.
• Move to Marketing-Only Plan: If you’re not utilizing sales-related features, consider moving to a marketing-only plan to reduce costs while still accessing essential marketing automation tools.

Data and Process Management

• Data Storage Management: Archive old data and implement data validation rules to prevent unnecessary data entry, which consumes storage space and increases costs.
• Process Automation: Utilize workflow and approval processes to automate manual tasks, reducing the need for additional licenses and improving efficiency.

Negotiation and Renewal

• Negotiate with Support: Reach out to ActiveCampaign support and inquire about potential discounts or special offers. Discuss your usage patterns and historical data to explore opportunities for cost savings.
• Negotiate Renewal Rates: Before your subscription renews, negotiate renewal rates with support. Loyalty and commitment to the platform can sometimes lead to better pricing.