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Tips for creating engaging social media content

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Tips for Creating Engaging Social Media Content

Posted on October 25, 2023 by Mary Christylle Cincoflores

Engaging and interesting content will help you gain a competitive advantage in the crowded social media market. In this article, we’ll give you some practical ideas to boost your creativity.

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1. Make Real-Time Content

Understanding your target audience’s interests is the first step in creating engaging social media content. Learn about the events and programs they attend and watch, such as soccer games, motorcycle races, and movie award ceremonies. You should also be aware of upcoming events relevant to your audience, such as school and college exams, Father’s Day, or summer vacation. Keeping track of these special days and events can be challenging, so we recommend using a calendar like this one (Dutch) or this one (English) to stay updated. Creating real-time contextual content that aligns with these events can capture the attention of your readers.

2. Provide Original and Distinctive Content

In the world of social media, originality is key. Avoid plagiarizing content from other websites, and instead, focus on providing value through your unique content. This approach will set you apart from the crowd and attract readers who become interested followers. Consider writing and sharing blog articles about your company and products on social media to increase website traffic. Content formats like lists, curated content, weekly round-ups, how-to articles, news updates, and case studies are popular and widely shared on social platforms. Additionally, creating community forums and incentives can entice visitors to engage with your social pages.

3. Use Popular Hashtags

Hashtags are powerful tools to increase the visibility of your social media content. Popular hashtags like #FlashbackFriday (#FBF), #ThrowbackThursday (#TBT), #MotivationMonday, and #MondayMantra can help boost your business’s online presence. For example, #FBF and #TBT take readers on a nostalgic journey by sharing amusing pictures and facts from the past. On the other hand, #MotivationMonday and #MondayMantra are effective ways to share motivational and inspiring quotes.

4. Deliver Useful Infographics

Infographics are highly effective in conveying information to your audience. They combine statistics, facts, and information with images, making complex data easy to understand for the audience. Visual infographics are widely shared on social media platforms. If you lack the resources or time to create detailed infographics, you can opt for basic graphics or images to share statistics and grab your readers’ attention.

5. Pay Attention to Feedback

Valuing your fans’ and followers’ opinions and feedback is essential. Make them feel like their input matters and that your company genuinely values their perspective. Use polls, surveys, and simple questions to gather feedback on your services and products. Pay attention to your readers’ concerns, issues, and questions. You can also engage your followers by asking for predictions. This interaction with your audience fosters a sense of community and engagement.

6. Thank Your Followers

To build a stronger relationship with your followers, consider sharing their content on your social media pages. This not only enhances your relationship but also provides more content to post on your social media sites—a win-win situation. You can even take it a step further by selecting a “follower of the month” to recognize your brand’s ambassadors and evangelists. For example, Starbucks posts images of its customers on its feed, encouraging them to share images of their coffee brand to appear on the company’s social pages. You can also organize giveaways and contests to engage your audience actively.

7. Make Use of Humor

Don’t take your business too seriously all the time; instead, use humor to engage your followers. Ideally, aim to accomplish both objectives simultaneously. Making your customers laugh helps form a stronger bond with them. Sharing a meme or comic, celebrating unusual holidays, posting ‘truth or myth’ questions, and asking silly questions are all examples of humorous content ideas.

That’s it—get started! We hope that you’ll be able to use the creative ideas presented in this article to share informative and engaging content with your social media audience. If you have any other interesting ideas on this topic, please share them with us. You can easily create your publisher account via this link. Together with your creativity and our tool, you will be able to create an amazing social media account for your business!

 

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