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Customer Relationship Management

CDK Global

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Overview

What is CDK Global?

CDK Global is revolutionizing the automotive industry by offering a fully online car buying experience. By digitizing the end-to-end car purchasing process, Roadster is changing the way dealerships sell new cars. With a focus on mobile-first technology, Roadster is disrupting a $1 trillion industry that has yet to see significant innovation. By aggregating inventory, financing, leasing, incentives, and service plan data, Roadster provides customers with complete customization of their car deals, putting the power in the hands of the consumer.

Why Use CDK Global?

In the automotive ecommerce space, CDK Global stands out for:

  1. Complete Online Experience: CDK Global offers a seamless online car buying experience, eliminating the need for in-person visits to dealerships. Customers can browse, customize, and purchase their dream car entirely online.
  2. Transparency and Customization: CDK Global provides transparency on available inventory and deal terms, allowing customers to tailor their car purchase to their preferences. This level of customization ensures that each deal is personalized to meet the customer’s needs.
  3. Mobile Accessibility: With a mobile-first approach, Roadster caters to the modern consumer who prefers to shop and make transactions on their mobile devices. The platform is optimized for mobile use, making car buying convenient and accessible on the go.
  4. Innovative Technology: CDK Global leverages innovative technology to streamline the car buying process, making it more efficient and user-friendly. By integrating various data points, Roadster offers a comprehensive solution for customers looking to purchase a new car.

Who is CDK GlobalFor?

CDK Global is ideal for:

  1. Tech-Savvy Consumers: Individuals who prefer a digital-first approach to car buying will appreciate Roadster’s online platform and mobile accessibility.
  2. Busy Professionals: CDK Global caters to busy professionals who value convenience and efficiency in their car purchasing process. The ability to complete the entire transaction online saves time and hassle.
  3. First-Time Car Buyers: Roadster’s transparency and customization options make it an excellent choice for first-time car buyers who may be unfamiliar with the traditional dealership experience.
  4. Car Enthusiasts: Those who are passionate about cars and enjoy exploring different options will find CDK Global’s extensive inventory and customization features appealing.

CDK Global is transforming the way cars are bought and sold by offering a fully online experience that prioritizes transparency, customization, and convenience. Whether you’re a tech-savvy consumer, a busy professional, a first-time car buyer, or a car enthusiast, CDK Global provides a modern and innovative solution for purchasing your next vehicle.

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Pricing and Features

Product Tier
Pricing
Features

CDK Global

Pricing

On-Request

  • Express Storefront: Provides customers with a modern car-buying experience and allows dealers to evolve their business at their own pace.
  • Express Response: An intelligent internet lead response system that sends car buyers quality messages to help dealers engage with them 24/7.
  • Express Store Live: A dealer chat solution managed by live automotive experts.
  • Express Trade: Uses mobile-first technology to bring transparency and trust to the trade-in appraisal process.

Experience

Cancellation

Steps to Cancel CDK Global Subscription.

Canceling your CDK Global subscription is a straightforward process. You can follow a few simple steps to initiate the cancellation or explore options to switch to a different plan. For detailed instructions, refer to CDK Global Cancellation Guide.

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Product FAQ

What is CDK Global's Automotive Digital Retailing solution?

CDK Global’s Automotive Digital Retailing solution is a comprehensive platform that allows dealerships to offer a seamless online car buying experience to their customers. It includes tools for inventory management, pricing, financing, and more.

How can Automotive Digital Retailing benefit my dealership?

Automotive Digital Retailing can benefit your dealership by increasing customer satisfaction, streamlining the car buying process, and ultimately driving more sales. It allows customers to browse inventory, get pricing information, and even complete the purchase online.

Is Automotive Digital Retailing easy to implement?

Yes, CDK Global’s Automotive Digital Retailing solution is designed to be easy to implement for dealerships of all sizes. The platform is customizable to fit your dealership’s specific needs and can be integrated with your existing systems.

Can customers still visit the dealership in person if they use Automotive Digital Retailing?

Yes, customers can still visit the dealership in person if they use Automotive Digital Retailing. The platform is designed to complement the in-person car buying experience, not replace it. Customers can start the process online and then come into the dealership to finalize the purchase.

How does Automotive Digital Retailing help dealerships stay competitive in the digital age?

Automotive Digital Retailing helps dealerships stay competitive in the digital age by meeting customers where they are – online. With more and more consumers turning to the internet to research and purchase cars, having a robust online presence is essential for dealerships to attract and retain customers.

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