Matomo Pricing & Features Overview- Subscribed.FYI
Open Source


Matomo, an ethical, open-source web analytics platform, prioritizes user privacy with transparent pricing, customization, and compliance. It ensures data ownership, offers powerful features, and flexible tracking, providing valuable insights while maintaining user control.


What is Matomo?

Matomo isn’t just another web analytics tool; it’s a powerful, open-source platform that empowers you to regain control and privacy over your website data. Forget restrictive subscriptions and hidden agendas – Matomo prioritizes transparency and flexibility, offering comprehensive website insights while keeping your data within your own hands.

Why Use Matomo?

Fed up with expensive, opaque analytics platforms that own your data? Matomo offers a compelling alternative:

  • Open-source and independent: Access the source code, customize features, and ensure your data remains yours, free from third-party influence.
  • Privacy-focused: Comply with data protection regulations like GDPR and CCPA with built-in privacy features and user consent management.
  • Cost-effective: Save money with a transparent, per-website pricing model instead of per-user fees.
  • Powerful features: Enjoy detailed visitor insights, conversion tracking, heatmaps, custom reports, and more, all within a user-friendly interface.
  • Highly customizable: Adapt Matomo to your specific needs with plugins, themes, and integrations, tailoring it to your unique workflow.
  • Cross-platform support: Track data from your website, mobile app, and even Internet of Things (IoT) devices with Matomo’s flexible tracking solutions.

Who is Matomo For?

Matomo welcomes anyone who values data ownership, privacy, and flexibility:

  • Website owners: Gain valuable insights into your audience, understand user behavior, and optimize your website for better conversions.
  • Small and medium businesses: Manage your analytics budget effectively with a transparent pricing model and avoid vendor lock-in.
  • Privacy-conscious individuals and organizations: Ensure compliance with data regulations and keep your website analytics data under your control.
  • Developers and tech-savvy users: Leverage the open-source code, contribute to the project, and build custom integrations for advanced needs.
  • Anyone seeking an ethical and transparent alternative: Choose a web analytics platform that respects your data and empowers you with valuable insights.

Matomo stands out as a unique and empowering choice in the web analytics landscape. Its commitment to open-source principles, data privacy, and user control makes it an attractive option for individuals and organizations seeking a reliable, ethical, and customizable solution for understanding their website audience and optimizing their online presence. Whether you’re a small business owner, a privacy-conscious individual, or a developer looking for an open platform, Matomo empowers you to make informed decisions based on your own data, on your own terms.


Pricing and Features

Product Tier

Open Source



  • Open Analytics Platform: Download, install, track with privacy focus.
  • Quality Assurance: Comprehensive tests, continuous integration for software quality.
  • Browser Compatibility: UI compatibility assured with
  • Security Priority: Implements bug bounty program, rapid issue resolution.
  • Data Ownership: You control and own your analytics data.
  • Customizable UI: Modern, customizable dashboard with drag-and-drop widgets.
  • Advanced Capabilities: E-commerce tracking, goal tracking, campaign tracking, and more.


Product FAQ

What data does Matomo track by default, and can I customize it?

Matomo tracks default data like page views, visitors, referrals, and basic demographics. You can customize what data is tracked using features like custom dimensions, goals, and event tracking. Additionally, plugins offer further granularity and specific tracking features.

Is Matomo GDPR and CCPA compliant?

Matomo is designed to comply with privacy regulations like GDPR and CCPA. Features like IP anonymization and data anonymization tools contribute to compliance. However, it’s crucial to configure Matomo and your website practices in accordance with relevant regulations.

Is Matomo easy to set up and use?

Matomo offers various installation options, including self-hosting on your server or using cloud-based solutions. While requiring some technical knowledge for self-hosting, Matomo provides comprehensive documentation and guides. For ease of use, cloud-based options might be more suitable for beginners.

Does Matomo support team collaboration features?

Matomo offers user management with different access levels for teams, allowing collaboration on analyzing and sharing reports. You can also set up email notifications for specific events or metrics to keep everyone informed. However, it doesn’t have real-time collaboration features like simultaneous editing of dashboards.

Can I migrate my data from Google Analytics to Matomo?

Yes, several tools and plugins can help you migrate your data from Google Analytics to Matomo, often preserving key metrics and historical data. However, complete feature parity might not be possible, so evaluate your specific needs before migrating.

Products others like